Client: Nestlé
Campaign: Sparkling Water Launch
Format: Interactive & Immersive Installation
Locations: Pop-up installations across Pakistan
Campaign: Sparkling Water Launch
Format: Interactive & Immersive Installation
Locations: Pop-up installations across Pakistan
The work was featured as part of pop-up activations across Pakistan in select restaurants and public spaces. Originally developed as a thesis project, Being was purchased re-contextualised for a national brand campaign, inviting public interaction and engagement at scale. Many Celebrities and influencers shared the experience on their social media.
